Tuesday Jul 15, 2025
Emma Crabtree and making healthy career pivots
Melissa and Susan welcome special guest Emma Crabtree, founder of Glass Tangerine, for a heartfelt and humorous conversation about her journey from being a licensed therapist to owning a successful flower shop and flower farm. Emma opens up about the burnout she experienced during COVID, the surprising leap she made into entrepreneurship, and how her counseling background still plays a role in her business today.
They discuss the unexpected challenges of retail, the realities of small business finances, and the beauty of building something that blends personal passion with community impact. You’ll also hear stories about squirrel-related office disasters, pet-assisted therapy, and plans for a future “cut-your-own” flower experience on the Grove’s farm.
Whether you’re a fellow small business owner, someone considering a career pivot, or just need a good laugh and some encouragement—this one’s for you.
Remember that listening to this podcast is not therapy. It might be therapeutic, but it isn’t a replacement for good mental health treatment. We can help with getting you connected with a good therapist. Check out our website.